INTRO
I have led the service design work at truu (truu.id) for the last 3 years, dealing with client needs and requirements and managing interns. I have worked with a Senior Digital Consultant at Condatis (condatis.com) to develop the UI and Senior Consultants at Deloitte (deloitte.co.uk) to create video demos of the NHS digital Passport now being piloted in hospitals and trusts across the country. I've developed my UI and UX skills designing the front end of the truu digital product and the NHS digital staff passport. I've conducted regular customer research, workshops and testing of the digital products and overall service experience with truu. I did user research and designed customer flows at iindy using AI to help clients gain access to data and use it to generate more value e.g. Developing better customer relationships to
generate more profit from merchandise. I designed new touchpoints and identified areas where we could generate more value for the customer in the Object Tech
customer journeys. My experience includes project management, including the use of the Design Structure Matrix (DSM) to manage the dependencies between activities in projects. I have made videos for grants and presentations for pitching to investors.
EXPERIENCE
Jan 2021 - Present
Royal College of Art . Service Design tutor
Sep 2019 - Present
truu . Service Designer
Sep 2021 - April 2022
iindy . Service Designer
Oct 2018 - Jun 2019
ObjectTech Group . Service Design Intern
EDUCATION
2017 - 2019
Royal College of Art . Service Design MA
2012 - 2016
Edinburgh College of Art . Product Design BA
SKILLS

English
French
Adobe
Xd, Ai, Id
Microsoft
W, PPT, EXL
Figma
AWARDS
Co-author SSI Guardianship whitepaper 2019
Presented a digital identity solution at the Service Design Network in 2018
Product Design Oxfam Award Winner 2014 for a group project designing an emergency response latrine
FRANKE Award Winner 2013 for best kitchen sink feature
UI
UX
Workshop
planner, facilitator
ABOUT ME
Social design advocate . Art enthusiast . Community garden committee member . Self sovereign identity volunteer . Wing chun trainee . Baker . Plant lover . Physical and Mental health first aider .